Any person in the retail business knows that bringing in more people to the store guarantees a higher amount of sales. The general assumption is that it is an expensive task to do and most small retail store owners would have to break the bank to do so. But if time and effort is put into planning the project, a cheap advertising technique can produce great results just as an expensive method would. It would surely consume a lot of your time, but the up side is that you will vastly increase the number of customers visiting your store which increases the chances of a particular customer buying a certain product.
If you are opening a new store you can make use of led signs Wellington and neon signs to draw the attention of passing people. Showcase the name of your store with a few brief points on the product or products you are selling or the type of service you are offering. You can also throw a promotional event at your store. It would help to put most of the items for sale, provide food and drink and entertainment. It would serve you greatly if you could host some sort of a raffle ticket event from where you can obtain the guests email addresses so you can keep in touch with them long after the event. Since everyone remembers parties and events clearly, by reminding the guests of the wonderful time they had, you can easily reconnect with them.
Special events like these will help you generate hype and a buzz around your store, but having an excellent customer service is what ensures that your guests stay and come back time over time. The main advantage that physical stores have over e commerce websites is that since they meet customers face to face and this allows them to build up a personal relationship with the customers, so it is best that you take the maximum advantage of this.
Take the time to keep in touch with your customers on a regular basis. Drop them emails, not only about new promotions and things occurring in your store but about trends and other relevant topics that may interest your customers. Of course first come up with a legal way to obtain the email addresses of your clients. Start up accounts on social media so that you and customers can directly communicate with each other. There are a multitude of social networks that you can use to interact with customers and to spread the word about your products and services.